小小呦女破处：Brilliance Auto’s parent registers mobility service subsidiary
Dubbed Brilliance Mobility Service Co.,Ltd., the newly-built company has a line of businesses covering the ride-hailing service, the conventional taxi business operation, the sale of new energy complete vehicles, battery swapping facilities, new automobiles and distributed AC charging piles as well as the dealing of used cars.
(Photo source: Brilliance Auto)
Yan Bingzhe, chairman of Huachen Automotive Group Holdings Company Limited, had publicly noted in last September that the group would team up with ride-hailing service platforms, big data firms, banks, and insurance and investment institutes to co-build a smart mobility service platform, speeding up its transition from being a pure automaker to being a mobility service provider.
A slew of Chinese automakers have tapped the mobility service field, which has been long dominated by Didi Chuxing. Some of them choose to launch their self-owned platforms, such as Geely Auto, GAC Group and JAC Motors, while some decide to form tie-up, like Dongfeng Motor, FAW Group and Changan. Notably, the three state-owned carmakers also possess their respective platforms.
Some global automakers also take a shine to the growth potential of China's mobility service market. Most of them opt to partner with local automakers. For instance, Geely Holding and Daimler AG announced in March 2019 the formation of a 50/50 globally focused joint venture to operate and further develop smart brand as a leader in premium-electrified vehicles. In last December, they unveiled the premium ride-hailing brand StarRides.